Email marketing Statistics

 

Email Marketing Statistics

Here’s a summary of the email marketing statistics for 2020: 

The number of active email users is forecasted to reach 4.3 billion in 2023.? what does that mean for your email marketing strategy, Every year, more marketing experts assume that we’re moving gradually ever-closer to a world where email marketing will no longer be relevant. However, the chances are that you can count the number of people you know without an email address on one hand.  So, what does this mean for your business? According to the Radicati Group, around half of the world’s population is using email as of this year, and that number is expected to keep growing to around 4.3 billion users in 2023. On top of that, according to Pew Research, 92% of the adults in the US that use email check their accounts every day. Well, understanding the email marketing statistics that are shaping the promotional world around us makes it easier to determine what impacts your audience these days. The more you know about the marketplace and your position in it, the higher your marketing results

293.6 billion emails were sent and received each day. 

The average expected ROI is $42 for every $1 you spend on email marketing. (Oberlo) Nearly nine out of every ten marketers use email marketing to distribute content organically. 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention. (Emarsys)  The average open rate for a welcome email is 82%. Emails with personalized subject lines generate 50% higher open rates.  Sending 3 abandoned cart emails results in 69% more orders than a single email.   Videos added to your email increase click rates by 300%. 

49% of consumers would like to receive promotional emails from their favorite brands.  82% of Marketers Use Subject lines with 60 Characters or Less

According to an AWeber analysis of 1,000 emails from 100 top marketing pros, 82% of experts use subject lines with no more than 60 characters. The survey also found that subject lines are around 43.85 characters long on average. So, what is this telling us about the state of email marketing? Simple. Your readers don’t want to see their inboxes cluttered up with complex subject lines and messages. If you want to capture your audience’s attention in today’s fast-paced environment. Then you’re going to need to keep things short and sweet. That’s particularly true in an age where people are viewing more content than ever from their mobile devices, which takes us to our next statistic…

56% of Emails Are Read on iPhones                                                                                                    Interestingly, depending on your industry, your number of smartphone viewers could be even higher.(Source: IBM)

To offer further insights into exactly where your customers are looking at their emails, Litmus also performed an analysis of emails during 2018 and found that the iPhone is one of the most popular devices by far, while Gmail is the most popular email client. You know that your customers are overwhelmed with content from other companies – but just how busy are their inboxes? According to Radicati, by the end of 2019, each user will be receiving around 126 emails per day. The report also highlights the potential for around 246.5 billion emails to be sent per day by the end of 2019, showcasing the fact that email traffic has increased drastically over the last four years. For instance, offering a limited-time deal to your customers could dissuade them from using the popular “snooze” function on the emails that appear in their Gmail inbox. In 2020, the key to success will lie in knowing how to connect with your audience on the platform that they choose.

49% of Customers Say They’d Like to Receive Emails

Back in 2017, Statista revealed that 49% of customers would like to hear from companies with promotional emails and messages. That hasn’t changed. While other forms of advertising, like banners on your website, are deemed spammy and annoying, email can be a great way to show your customers that you’re useful. 59% of consumers even say that the emails that they receive influence their purchasing decisions. All you need to do is make sure that you have the right plan in place for your email marketing. After all, 14% of subscribers to an email newsletter say that the majority of the marketing emails that they receive are relevant to them. If you want to capture your audience’s attention, you need to deliver personalized emails. Marketers who make the effort to segment their marketing campaigns on email can achieve an up to 760% increase in revenue.13. 99% of Consumers Use Email Every Day

HubSpot found that 99% of consumers use email daily.

There’s a good chance that you check your email constantly – whether it’s for work or pleasure. OptinMonster supports this theory, telling us that 58% of consumers check their email before they do anything else online. The question is, how do you take advantage of this ability to constantly be in touch with your target audience? One option could be to begin automating your marketing efforts. 75% of marketers say that they’re using at least one type of marketing automation tool, according to Social Media Today. Additionally, according to Omnisend, custom automation workflows have the highest click-through rates of any form of an email marketing campaign.

GetResponse also produced a report saying that autoresponders drive 88.7% open rates – which is much higher than average. It may be worth doing your research on some useful email marketing tools.                                                     47% of Recipients Open Emails Based on Their Subject Line

OptinMonster found that 47% of recipients will only open emails when subject lines appeal to them.A good way to start is with personalization. Campaign Monitor found that personalized subject lines provide a 26% boost in open rates. Additionally, it might be worth experimenting with emojis. 56% of brands see higher open rates when they use emojis in their emails. If you want to take your chances of high open rates to the next level, you could also try sending each message on a Tuesday. According to Campaign Monitor, that’s the best day for open rates. Customers Are Using Smart Speakers to Read Emails Now that we’re in 2020, it’s time to reconsider the way that customers interact with your emails. For instance, there are 250 million smart speaker users out there. This might mean avoiding complicated words and formatting or just adding a few images to the mix. At the same time, remember to think about the contents of the emails, and what your customers want to hear about. 70% of millennials and younger customers using smart speakers say that they prefer personalized emails over blast communications.

One-Third of Email Marketers Send Content Weekly

Finally, as we mentioned above, getting the timing of your emails right is essential.  When you’re testing the results of your campaigns. also keep in mind that emails are more likely to be successful if they’re transactional. Emails with transactional content have a 44% open rate because they include relevant data for your audience. The good news? You can learn pretty quickly whether your customers are responding positively to your email marketing messages or not. GetResponse tells us that 50.39% of your email messages will be opened within the first six hours of being sent. Start sending your content according to a strict schedule, and make sure that you pay attention to the results. After all, while general email marketing statistics are helpful, it’s your information that will help to drive the best campaigns. Will Email Marketing Die in 2020? Not a Chance So, is 2020 the year we finally see a dip in the value of email marketing? It doesn’t seem likely. The number of emails that we send each year is increasing to around 126.7 trillion expected by 2022.                                                                                                                                                                                                                      Understanding the marketplace will make it easier for you to embrace the benefits of email marketing in 2020. That means creating short subject lines, sending your content at the right time, welcoming mobile email, and so much more. Take email marketing statistics. above and use them to create a blueprint for more effective emailing in the year ahead.